![]() Miho Gastrotruck is a perfect example of how a simple, fine dining food truck logo can also be eye-catching. If you consider your brand to be “luxurious, fine dining food truck” (yes, there is such a thing), then a classier logo is the answer. If you’re striving for over the top, like former Washington DC food truck Fojol Brothers, “a traveling culinary carnival” known for its costume-wearing employees and imaginative food options-then an equally zany logo will fit the bill. On the other hand, if your food truck serves traditional American food, you’ll want your food truck logo to be bold but simple.Īnother consideration to keep in mind is your business’ brand and mission. If you’re serving up experimental cuisine you’ll have more freedom with your design choices. ![]() What kind of message do you wish to convey to passerbys? Be creative and consider the personality you want to express to your customers. Think of the outside of your food truck as a blank canvas. Creating A Successful Food Truck Logo Consider Your Message After all, that’ll be the first thing your customers will see. Such fierce competition means that you’ll have to do everything you can to stand out from the crowd. ![]() Essentially a restaurant on wheels, a food truck offers mobility and flexibility-two essentials in today’s cut throat food industry. If you love traveling and bringing happiness to people through food, then you’ve probably started dreaming of having your own successful food truck.
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